![]() ![]() ![]() Impression management refers to people’s attempts to control and influence the impression others have of them. Impression Management Techniques and examples This article discusses each of the eleven self-presentation techniques. These perspectives include conformity, aggression, leadership, stigmatisation, and mental and physical health. The other path leads to eleven different presentation perspectives. One of these was aimed at factors that influence the kind of impressions people try to convey to others. Research into this subject was developed along two different pathways. The work was first published in ‘ The Presentation of Self in Everyday Life‘. Impression Management was first conceptualised in 1959 by Erving Goffman. A more everyday example is the boy who buys flashy new football shoes because he knows scouts will be coming to the match. In fact, it’s their job to manage the impressions of the public and the potential consumer to maximise the results. Salespeople will try their best to present their product or service as positively as possible, hoping for positive results. Take a company’s marketing activities, for example. ![]() That’s no different in the business world. Most people often wonder what others will think of them when they do, don’t do or say something. People will always present themselves as positively as possible to others (public image). The concept of looking glass self is often criticized for overlooking the roles of in-groups and out-groups while defining the self.Do you want unlimited ad-free access and templates? Find out more Being available easily and accessible to a lot of people at the same time, social media handles can make the users exposable to a lot more criticisms or judgments. People with fewer followers often think of themselves as unattractive or not so popular while those with a large fan following think of them as popular and talented. Based on likes, comments or followers the sense of a self develops. They act as the mirror to people where they seek for judgments and feedbacks from other people. ![]() The concept of looking glass self and its importance can also be seen through the growing social media. However, the people constantly try to maintain equilibrium between his internal conceptions about himself and the external perceptions of others. These perceptions of others’ opinions can be either correct or incorrect. Cooley further claimed that it is not the opinions of the people that influence the development of one’s sense of identity, but it is the way in which one imagines the opinions of others’ to be that actually influences the development of the self-image. They might emphasize someone’s opinion more than others whom they consider more important or trustworthy. On the other hand, if the interviewers do not show interest, the interviewee will start questioning his beliefs about himself.Īgain, people do not take each and every feedback they come across. If they listen to him without being distracted or being disinterested, the interviewee’s belief in his ability will be upheld. During the interview, the interviewee observes how the interviewers interact with him. For instance, suppose, in an interview, the interviewee thinks of himself as an intellectual and smart candidate who can easily get the job. The third step is the development of the self-based on one’s impressions of these evaluations or judgments of others. For instance, a person might be evaluated as being humorous, or clever, or maybe wise. Second, one imagines how he/she must be evaluated based on the way one is observed by others. First, one must imagine how he/she appears to others, be it family, friends, or any random person being encountered. The social interaction acts as a mirror that helps individuals to measure their worth, values, and behavior. In other words, social interaction plays a major role in the process of self-identification. He viewed that the concept of self or one’s sense of identity comes not only from our direct contemplation of oneself, or the personal qualities but also from the examination of the way one is perceived by others in the society. Cooley used the term to explain the process of socialization. It can be explained as the reflection of what we think we appear in front of others or how we are viewed and conceived by others. Charles Horton Cooley, in his work, Human nature and the Order, introduced the concept of “the looking glass self” in 1902. ![]()
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